For small businesses, trade shows can be transformative opportunities for growth. In February 2024, Terrart NYC had the privilege of exhibiting at NY NOW, one of the largest wholesale trade shows in the United States, held at the Jacob K. Javits Convention Center in New York City.

The event brings together thousands of buyers, retailers, museum stores, botanical gardens, gift shops, and specialty retailers looking to discover innovative products from emerging brands and makers.

For Terrart NYC, it was an exciting opportunity to introduce our handcrafted terrariums, DIY Terrarium Kits, and botanical gifts to a national audience.

Bringing Nature to the Wholesale Market

At NY NOW, we showcased a collection of our most popular products, including:

• DIY Terrarium Kits
• Closed terrariums
• Mossariums
• Botanical gifts
• Nature-inspired home décor

Our goal was simple: demonstrate how terrariums can make plant ownership more approachable while offering retailers a unique and educational product for their customers.

Building New Partnerships

One of the most rewarding outcomes of the show was the opportunity to connect directly with buyers from across the country.

Over the course of the event, we established relationships with more than 30 new wholesale partners, opening the door to expanding Terrart NYC products into new markets throughout the United States.

These partnerships included:

• Gift shops
• Plant stores
• Botanical gardens
• Museum stores
• Lifestyle retailers
• Independent boutiques

The experience reinforced the growing demand for sustainable, nature-inspired products and hands-on experiences.

Expanding Beyond New York City

While Terrart NYC was founded in Brooklyn, our long-term vision has always extended beyond New York City.

NY NOW helped us introduce our products to retailers from across the country, allowing more people to discover terrariums, ecosystem education, and nature-inspired design.

The event became an important step in expanding our wholesale program and growing our national reach.

A Milestone in Our Growth

Participating in NY NOW 2024 represented more than a trade show appearance—it marked a significant milestone in Terrart NYC's journey.

The connections, partnerships, and visibility gained through the event continue to support our growth today as we expand our DIY product line, wholesale network, and educational offerings.

Looking Ahead

As Terrart NYC continues to grow, we remain committed to our mission of bringing nature closer to people through sustainable products, workshops, and botanical experiences.

We're grateful to the organizers of NY NOW, the buyers who visited our booth, and the retail partners who believed in our products.

What started as a small Brooklyn-based business continues to grow, one ecosystem—and one partnership, at a time.