The PowerUP! program is designed to support entrepreneurs through business education, mentorship, and strategic planning. Participants spend months refining their business models, developing financial projections, and strengthening their long-term growth strategies.

For Terrart NYC, the experience provided much more than a competition—it provided a roadmap for growth.

A Turning Point for Terrart NYC

At the time, Terrart NYC was still a young business working to establish itself in New York City's competitive market. While our passion for terrariums and sustainability was clear, the PowerUP! program helped us better understand how to turn that passion into a scalable business.

Through workshops, mentorship, and business planning exercises, we gained valuable insights into:

• Financial forecasting
• Business strategy
• Marketing and branding
• Customer development
• Long-term growth planning

The program challenged us to think beyond individual sales and focus on building a sustainable company for the future.

Recognition for a Growing Vision

Winning First Place was an exciting moment because it validated the mission behind Terrart NYC.

Since our founding, our goal has been simple: bring nature closer to people through beautiful, low-maintenance ecosystems that educate, inspire, and reconnect people with the natural world.

The recognition from Brooklyn Public Library reinforced our belief that sustainability, education, and creativity could work together to create a meaningful business.

Growth Since the Award

Since winning the PowerUP! Competition, Terrart NYC has continued to grow through:

• Corporate terrarium workshops
• DIY Terrarium Kits
• Moss wall installations
• Retail partnerships
• Community education programs

We've since welcomed thousands of workshop participants and worked with organizations ranging from startups to global companies throughout New York City and beyond.

The Power of Community Support

Programs like PowerUP! demonstrate the important role community organizations play in helping small businesses succeed. Access to mentorship, education, and entrepreneurial resources can make a lasting impact on a company's future.

For Terrart NYC, the Brooklyn Public Library PowerUP! Competition was more than an award, it was a catalyst that helped transform an idea into a growing business.

We're grateful for the support, guidance, and opportunities that helped shape our journey and look forward to continuing our mission of bringing nature indoors, one ecosystem at a time.